A Little About Us
Brand Engineers focuses exclusively on developing and validating highly focused and differentiating brand positioning for new and existing products in the pharmaceutical, biotechnology, medical device, and consumer goods industries around the world.
Marketing teams and market researchers bring us in to provide a fresh perspective, different from that held by those more intimately involved with the product. Our senior staff applies decades of experience from product management, sales, market research, branding, and promotional agencies to every project we undertake. Since our inception, Brand Engineers has participated in hundreds of brand positioning projects and launches, extensive experience that we bring to every project we work on.
Why We're Here
Brand Engineers was formed out of the frustration of watching millions of advertising and marketing dollars being directed toward ineffective or unattainable brand positioning. In 2000 Brand Engineers opened its doors with a disciplined approach to brand positioning and a goal of helping companies and brand teams differentiate their products and achieve their real potential. Since that day we have been helping pharmaceutical, biotechnology, medical device, and consumer goods companies identify the optimal professional, patient, and consumer positioning for their Brands.
Strong brand positioning alone will not make a product a successful brand. Strong positioning will facilitate clear, concise, strategically effective marketing at all levels. From our inception, we have and will continue to perform our analysis from a 'tactic agnostic' viewpoint, which allows us to evaluate what's best for a Brand without the promotional prejudice that agencies and other firms often bring to their recommendations.