At Brand Engineers, one of our core philosophies hinges on the ability to entrench ourselves in any project we are awarded. We are not consultants, rather we function as an extension of the internal team by performing all of the steps necessary to effectively complete our process and achieve the core deliverables.

Each project at Brand Engineers receives the full attention of our senior staff.

Dennis Crowley President & Chief Executive Officer Dennis is a founding partner of Brand Engineers and serves as the company's President. Prior to forming Brand Engineers, Dennis held senior positions in sales, marketing, and account management at organizations such as Parke-Davis, Warner Lambert, Integrated Communications, and Torre Lazur Communications. In these roles, he demonstrated his expertise in U.S. and global product launches, professional and consumer positioning, and strategic development. Dennis' 20 years of pharmaceutical industry experience have been shaped through engagements with numerous organizations, including Ortho-McNeil, RPR, Novartis, Ortho Biotech, Roche, and Genentech. His core therapeutic experience includes cardiovascular, oncology, anti-infectives, women's health, diabetes, and CNS.

Dominick Cirigliano Director, Business Development As the Director of Business Development, Dominick is responsible for identifying partnership opportunities and developing long-term relationships for Brand Engineers. With over 10 years of Healthcare marketing experience, Dominick has developed relationships with companies such as Sanofi-Aventis, Merck, Wyeth, AstraZeneca and Johnson & Johnson. Previously, Dominick has held Director Positions with Dragon Rouge, an international brand design firm, and Brand Institute, an international brand identity consultancy. In these roles, he aided clients in developing innovative solutions to their Brand Strategy, Nomenclature Development and Market Research needs. Dominick's brand experience includes, Yaz, Gardasil, Seroquel, Tygacil among many others.

Alison Cady Senior Strategist In her role as Senior Strategist, Alison guides clients through all aspects of positioning and branding projects. With over 10 years of healthcare experience, Alison leads the Brand Engineers team to find innovative solutions to positioning and branding challenges. Prior to joining Brand Engineers, Alison held senior positions as Creative Director and Brand Director with multiple healthcare marketing firms. She has managed global positioning and branding efforts for clients such as Astellas, AstraZeneca, Merck, Sanofi-Aventis, NovoNordisk, Schering Plough, Serono and Watson. Her therapeutic experience covers a broad spectrum of therapy areas. Her recent project initiatives include; Abraxane, Amevive, Nexium, Humira, Levemir, Prevnar, Protopic, Rebif, Tygacil, Vesicare and Viread.