Q: Why Brand Engineers and not my traditional agency?
A: We believe that agencies are extremely effective in implementing tactics. But when it comes to developing positioning and marketing strategies, they often fall short. The truth is that most ad agency personnel are not experienced enough to adequately formulate the critical positioning and strategic applications necessary to make Brands successful. Additionally, extensive agency personnel shortages in the advertising industry have made qualified professionals scarce.

Keep in mind that agencies often bring to the table what we call "promotional prejudice." This is when traditional ad agency people develop and push for positionings that they know will be easier to execute. We don’t do that. We are completely independent and unbiased. Our only goal is to ensure that we develop the absolute premier positioning for your Brand and we’ll work with your agency to make sure it’s executed properly.

Q: When do we bring aboard Brand Engineers’ services?
A: Virtually any time before or within a Brand’s lifecycle. We perform pre-launch positioning development (which helps to refine Phase III clinical development) all the way up to and through adding revenue-generating life to an end life-cycle product.

Q: Are you a consultant group?
A: At Brand Engineers, we believe there is one major and critically important difference between our company and typical consulting companies; we work with your team to implement our recommendations and we are there to measure the results. It is our belief that you make a better parachute when you also have to make the jump.