Don’t Destroy the Momentum
Monday, August 15, 2011 at 8:39AM I was recently at a strategy meeting where fully half of the participants were splitting their attention between what was going on in the meeting and their laptop or smart phone. As you can imagine texting, E-mailing, and side conversations destroy momentum; all decrease the value of the meeting and tell everyone else that what is being done is not that important. If the offender happens to be a senior member of the team, you can practically pack-up and move on. If we are going to expect our partners to push us to think differently and help us get out of the rut, we should be completely engaged or give the task to someone who will.
Marketing is as much a creative activity as it is a strategic one - You rely on your team and your partners to get engaged and help to move the creation forward.
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And may I knw what you would advise when people are preoccupied with their cellphones and iPads? In your experience isn't this something that everyone is doing?
I agree with the author. If I'm making a presentation and the client is using his smart phone, I fell like stopping until he pays attention! I would also add that those who leave their ringers on for any meeting are setting a bad example for others, not to mention being rude. If you have a smart phone, you should know how to set it to silent.