The full scope of Brand Engineers involvement with our Clients’ marketing needs varies from highly concentrated, short-term projects such as positioning analysis and revitalization for under-performing products, to a complete immersion into the Brand development process by which we may serve as the de facto marketing team. Whatever our level of involvement, Brand Engineers employs our proprietary and proven three-part process to streamline and maximize the development of an effective and relevant positioning, and efficient and results-oriented strategic platform.

Positioning Design
Positioning is arguably the most important and yet the most difficult responsibility of the marketing professional. That may be why Brand Engineers' most popular service is our positioning design process. This unique, patented process makes use of a rigorous developmental methodology that designs brand positioning, and is quantitatively proven to create a positive product perception and generate incremental new prescriptions. Whether it’s a new product requiring positioning developed from scratch or an under-performing product needing re-positioning, Brand Engineers Positioning Design can enhance your product's performance.

Brand Genesis
In the full Brand Genesis contract, Brand Engineers serves as the primary supplier of the entire marketing process necessary to successfully launch or re-launch profitable pharmaceutical products. We can assume the complete responsibilities of the marketing department, making use of our proprietary Brand Development Process or, alternatively, we can supplement an existing marketing department that may need an incremental level of expertise.

Brand Audit
Brands, like other corporate resources, should be subjected to periodic and objective reviews of the marketing processes used to sustain their profitability. Making use of the standard elements of the Brand Development Process, Brand Engineers brings our extensive marketing experience and expertise to bear in order to provide an evaluation of the state of the Brand and make suggestions as to improvements in the four primary contact areas of informational survey, positioning, strategy, and tactics.

Brand Stewardship
The marketing initiative should be a dynamic process in which the measured efficiency of all tactics provides a feedback loop to refine and strengthen the overall strategic development process. Brand Engineers can provide for a periodic, objective monitoring of the efficiency of the Brand team’s application of the strategic plan through the progressive oversight and evaluation of the tactics-to-strategy feedback loop, making remedial recommendations as needed.