Positioning Migration
Brand Engineers
Monday, February 4, 2013 at 6:00AM Last year we met with hundreds of brand managers and market researchers to discuss brand positioning and one of the most common questions was “what do you think of repositioning?” A lot of electronic and traditional ink has been spent on this topic, but since the question keeps coming up we thought it would be best to spend more time putting some perspective around it to clarify things a bit.

