Positioning Tipshttp://www.brandengineers.com/positioning-tips/Tue, 27 Mar 2012 15:38:31 +0000en-USSquarespace Site Server v5.11.81 (http://www.squarespace.com/)An Expression of ValueBrand EngineersTue, 27 Mar 2012 10:00:00 +0000http://www.brandengineers.com/positioning-tips/an-expression-of-value.html771486:9157934:15599337http://www.brandengineers.com/positioning-tips/rss-comments-entry-15599337.xmlBetter BriefsBrand EngineersWed, 05 Oct 2011 13:53:39 +0000http://www.brandengineers.com/positioning-tips/better-briefs.html771486:9157934:13066831http://www.brandengineers.com/positioning-tips/rss-comments-entry-13066831.xmlDead ReckoningBrand EngineersTue, 23 Aug 2011 18:16:45 +0000http://www.brandengineers.com/positioning-tips/dead-reckoning.html771486:9157934:12602110http://www.brandengineers.com/positioning-tips/rss-comments-entry-12602110.xmlCategories, Ladders, and Leadersbrand consultantbrand positioningbrand strategycategory positioningBrand EngineersTue, 21 Jun 2011 19:38:29 +0000http://www.brandengineers.com/positioning-tips/categories-ladders-and-leaders.html771486:9157934:11864890http://www.brandengineers.com/positioning-tips/rss-comments-entry-11864890.xmlCan You Be The Next “Challenge Brand"?BrandingPositioning statmentSouthwest AirlinesStrategic marketingbrand identityBrand EngineersMon, 02 May 2011 12:00:00 +0000http://www.brandengineers.com/positioning-tips/can-you-be-the-next-challenge-brand.html771486:9157934:11322780http://www.brandengineers.com/positioning-tips/rss-comments-entry-11322780.xmlNot All Customers Have The Same ValueBrand EngineersTue, 29 Mar 2011 02:23:57 +0000http://www.brandengineers.com/positioning-tips/not-all-customers-have-the-same-value.html771486:9157934:10978512http://www.brandengineers.com/positioning-tips/rss-comments-entry-10978512.xmlDo Multiple Segments Require Different Positionings?brand identitybuild your brandco brandinghealthcare marketingmarket medical devicemarketing new drugpharmaceutical brandingrebrandingrepositioningBrand EngineersMon, 17 Jan 2011 21:52:30 +0000http://www.brandengineers.com/positioning-tips/do-multiple-segments-require-different-positionings.html771486:9157934:10102348http://www.brandengineers.com/positioning-tips/rss-comments-entry-10102348.xmlBreak Through Positioning Requires You To Break Out Of A RutBrand EngineersTue, 30 Nov 2010 05:00:00 +0000http://www.brandengineers.com/positioning-tips/break-through-positioning-requires-you-to-break-out-of-a-rut.html771486:9157934:10087623http://www.brandengineers.com/positioning-tips/rss-comments-entry-10087623.xmlPositioning for Market ExpansionBrand EngineersFri, 01 Oct 2010 04:00:00 +0000http://www.brandengineers.com/positioning-tips/positioning-for-market-expansion.html771486:9157934:10087638http://www.brandengineers.com/positioning-tips/rss-comments-entry-10087638.xmlInadequate PositioningBrand EngineersWed, 01 Sep 2010 04:00:00 +0000http://www.brandengineers.com/positioning-tips/inadequate-positioning.html771486:9157934:10087648http://www.brandengineers.com/positioning-tips/rss-comments-entry-10087648.xml