To determine if the positioning for your Brand is in need of refinement, ask yourself these five questions:

1. Can your internal team members, tactical partners, and intended customers recount your Brand's positioning unaided?
   
   
2. Does your positioning unquestionably differentiate your Brand from its competitors? (Hint: if you can substitute a competitive product name in place of your Brand in your positioning statement and it still works, that would be a 'No')
   
   
3. Is there only one distinct focus to your positioning? (For example, does it focus on a single attribute or benefit? How about a specific use or user? Is it targeting a specific competitor?)
   
   
4. Have you conducted research to monitor your progress in capturing and defending your intended Brand positioning?
   
   
5. Do you think your Brand is doing as well as it could?

It's more than likely that you responded 'No' to at least one of these questions.

Contact us—we engineer highly focused, differentiated Brand positioning and then assist you in tracking successful market penetration and uptake.

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