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Creating the Marketing Strategies You Need to Turn Your Product or Service Into A Dominant Brand

Be More Relevant • Connect with Customers • Beat Competitors • Grow Your Brand

 
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Brands fail when their positioning strategy is weak

 
  • Customers don’t know you’re talking to them

  • It’s impossible to show how your brand is different

  • Your brand isn’t relevant to customers

  • ​Your promotion flops & you waste money

  • Your brand struggles for traction

  • Changing tactics & messages doesn’t help

  • You’re frustrated you can’t turn the brand around

  • You worry you can’t reach your sales goal

 

BRAND ENGINEERS creates brands that are magnetic to customers

 
  • Customers know your brand is for them

  • Your brand exists in a class of its own

  • Customers chase you, you don’t chase them

  • Your brand & business are growing strong

 
 
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How to Grow Your Brand Without Spending More Money on Promotion

This report is completely free and in it you’ll discover …

  • How short term thinking ruins the potential success of many brands

  • Why brand positioning, as it’s done by most marketers, is usually DEAD WRONG … and what to do instead

  • That old adage “your eyes are bigger than your stomach” applies to marketing your product or service

  • When it’s OK to GO SMALL(er)

  • Why potential customers DON’T GIVE A DAMN about most of the stuff you claim your product or service can do for them

  • Why a strong brand positioning should be something you use as a measuring stick EVERY SINGLE DAY!

Brand Engineers Works for B2B and B2C Clients

  • CPG companies

  • Produce companies

  • Manufacturers

  • Health & Beauty companies

  • Apparel companies

  • Pharma/Biotech companies

  • Restaurants

  • Global brands

  • OTC Healthcare companies

  • ... and many more

  • Fortune 500 companies

  • Beverage companies

  • Service-based companies

  • Local brands

  • Medical device companies

  • Tech companies

  • Consultants

  • Medical/Legal professionals

  • Small businesses

  • Banks

 

What Makes Brand Engineers So Different?

The Brand Engineer's Positioning Genesis® process is unparalleled because it incorporates unique evaluation tools into each step of the positioning development process. We encourage expansive creative idea generation while removing the subjectivity inundating less rigorous methods. Hundreds of brands accounting for tens-of-billions of dollars in revenue have utilized Brand Engineer's process to develop the positioning strategies used to guide their marketing. But, how can you know if the positioning you have is right or the process you're planning to use will work? Simple, set up a CALL or EMAIL us today.

At Brand Engineers, we see positioning as more than a perceptual destination set at a moment in time. Positioning is the foundation and guide of all marketing activity across the lifecycle of a brand. For many products and services a meaningful positioning strategy never materializes, and true “Brands” aren't created. Products and services like these frequently fail to reach their full potential.

By exclusively focusing on the creation and refinement of positioning strategy, Brand Engineers has developed a unique methodology designed to assist brand teams, professional marketers, and business owners in the formation of brand positioning which is both extraordinarily relevant to customers and highly differentiating from competitors.

Our positioning philosophy and the tools to execute it have been carefully created to overcome the most common pitfalls of ineffective positioning. We see positioning as the action you will take every day as a marketer to convert your product or service into a brand and not just as a form to fill out in a strategic plan. We design positioning strategy as a road map to move your customers from their initial perceptions of your product or service to the perceptions which form your Brand.

From a tangible perspective, our 4-stage process is initially defined by ‘Guided Divergence,’ to explore true behavioral insights, develop opportunity areas, and ultimately create wide-ranging positioning options. Following positioning idea generation, our process moves into a phase we call ‘Strategic Convergence.’ In this stage we incorporate our assessment tools and, optionally our qualitative and quantitative methodologies including our PrescribingLab®, to determine the impact and strategic viability of the positioning options developed during the creation phase. Throughout the process, it is the goal of Brand Engineers to inspire your team by bringing new and unique positioning ideas to explore and evaluate, and to challenge you and your team to expand their thinking, to push on the edges of the box, and consider the potential of doing things differently.

For 20 years Brand Engineers has been working with large and small companies in areas such as pharmaceutical/biotech as well as OTC healthcare, beverages, health and beauty, technology, and produce around the world to create the positioning strategies that guide the marketing and ultimate creation of well-known and highly successful brands. It would be our honor to help you discover the positioning strategy that turns your product or service into a great Brand as well.
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