SIMPLE.
HELPFUL.
AND IT WORKS!

Let's talk about how we approach positioning strategy to build your brand ... and increase your sales growth.

SUCCESS DEPENDS ON RELEVANT-DIFFERENTIATION

The goal is to differentiate your brand and create a connection between your product or service and your target customers; to develop a marketing strategy that will guide and inspire your company and your customers.

Step 1: Understand your brand

The first thing we do is learn from you about your business and your product or service.

The more we understand what makes your business special the better we can identify the customers that will flock to your brand.

We want to understand why your brand exists and what makes it special and different so we can help make it relevant to your target customers. What can your brand do for customers that they can't get anywhere else? The better we understand what makes your business special the better we can help potential customers see exactly why they need what you have to offer.

Step 2: Identify the opportunity

Next, we need to understand what causes your potential customers to buy.

What are the things that drive how they choose this type of product or service? What needs and desires do they have that affect the choices they make when considering a product or service like yours?

In other words, why are they considering purchasing these products or services and what do they hope to accomplish?

Most businesses get this wrong, which is why there is such a huge opportunity for those that do it better.

Most business owners and professional marketers settle on the most obvious and broad reaching reasons that seem to drive target customers' buying decisions.

This lack of depth causes potential customers to feel like all the products in the market are pretty similar and, therefore, almost any one of them will do.

That's not what you want for your brand! You want your brand to mean more to potential customers than any other brand out there.

In this step we push, prod, and probe into anything and everything that could be a driving potential customers. Because we've been doing this 2000 across hundreds of businesses and brands, we know how to get deep.

In other words, we help you look at potential customers in new ways and consider new opportunities to connect that can make your product or service more relevant to them and increase their likelihood to buy from you.

Step 3: Define your brand's positioning

Next, we focus on developing the Positioning Strategy – the goal for your team to drive toward.

We're identifying the specific need or desire of your target customer that your product or service can uniquely satisfy. That thing that drives these customers to buy and which your product or service over-delivers on. This is a coordinated strategy intended to establish your brand as the optimal solution for the need these customers wish to resolve most.

This strategy delivers the positioning that creates relevant-differentiation for your brand.

We work with you to craft the detail needed to make sure every member of your team can follow and understand exactly how to incorporate the plan into the work they do every day.

By making sure you and your team have a complete understanding of what the customer is looking for and how to make your brand more relevant than any competitor, we are setting the stage for faster growth and higher revenue.

In this stage, the details are important. The more clearly your team can "see" the target customer and how your product or service will make a difference to them, the better they will incorporate it into their work and the stronger the bond you'll create with your customers.

The coolest thing about this ... when it's done right ... you will have a strategic implementation framework you can weigh all of your marketing decisions against to determine how well they drive toward this goal. It makes marketing decisions easier!

Actually, that may be the second coolest thing. The COOLEST thing is that you'll spend your promotional budget more efficiently. Everything you do will be targeted and specific.

No more throwing promotional money out the window on generic ideas.

Every promotional decision can be made by asking one simple question ... "Will this idea make my brand more relevant to my target customer?"

Step 4: Draw the map

Now that we've figured out who the target customer is and what your brand must do to be most relevant to them, we just have to draw the map to get there.

Sometimes the map is really simple and sometimes there are lots of steps. Either way, at this point the goal is to write those steps down, turn by turn, so anyone can follow them.

Step 5: Drive

This last step is where the rubber meets the road.

If we've done our job right, this is where we start changing the customer's mind!

At this point we work with you to ensure that your advertising, promotion, and PR are all aligned … that all your marketing materials and all the messages you are putting out connect with the road map and drive toward the goal.

In other words, we're here to help you make sure that all the hard work that's been done to this point is pulled through to the customer. No veering off the road. We've helped you get this far; we're going to help make sure you have the best chance of success by providing a guiding hand on the promotion your customers will see.

Our goal is to help you reach the sales growth you want and these steps are the most effective way to do it.

There is an art and a science to this ... and we've mastered it.

We'll help you understand how it all works in your business and help you manage your campaigns so they work for you.

Our sole desire is to make sure this is literally the single, most impactful thing you've ever done for your business, period.


If you want to see some of the clients we’ve worked with, CLICK HERE.

If you would like to talk a bit more about your business to see if we’d be a good fit for each other, CLICK HERE, and drop us an email so we can get in touch with you.