When it comes to positioning or re-positioning a Brand, traditional marketing practices often tell us to find the right place for our product within the traditional confines of the current market. Well, what if we told you that you have a choice …Read More
This tip has been on my mind for a couple weeks now. I started thinking about it after I received the second of three similar calls over a two-week period. For some reason things happen in threes and apparently so does ineffective advertising, who knew?
In each case the problem the brand or market research manager called to discuss …Read More