12 Days of Positioning
In spirit of the holidays we thought that it would be nice to give something back to our readers-In addition to our 12 Days of Positioning blog series the Brand Engineers team has compiled the first of a quarterly eBook series we'd like to call the PositioningTip Collection
Our PositioningTip series was origianlly developed with the understanding that the concept of positioning may be easy to grasp, but that the finer points and actual development may be a difficult thing for people to fully wrap their heads around. This eBook, and its future installments, are designed to provide readers with a collection of ideas that walk them through the various levels of positioning, helping them better grasp the learnings of our experience and to think more critically about this core strategic principle.
(right click + 'save link as' to download file)