Cut-and-Paste Positioning

Don't fall into the trap of "cut-and-paste positioning."

This is our term for pharma marketers who move into a new spot and actually inherit a positioning statement for a Brand from their predecessor. Before you just "cut-and-paste" it into your business plan, validate the positioning.

At Brand Engineers, we have proven means of analyzing pharmaceutical Brand positioning. We'll show you how to do it right, so you can be sure whether the statement you're working with is the one that can make a difference for your Brand.

Remember: it's rarely too late to change your positioning. As long as your Brand has time left in its lifecycle, there's time to get your positioning back on track. Even a short time with the right positioning is better than years with the wrong one.


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Dennis Crowley